Putting REAL BACK INTO REAL ESTATE

Real estate investment and development is a numbers game: ROI. Established formulas suggest the more you put in (bigger and better) the more you get out. To give it a bit of flavor and for marketing purposes, the development is then dressed up in a theme—Tuscan, perhaps? As we all know, this type of real estate does not evoke the feelings or happiness, wonder and adventure we get when we are immersed into the “real” Tuscany. But there is no money in that. Is there?

Real estate success needs a new paradigm. It needs to Get Real. Feel Real. Bring joy and meaning to the development process and end users. Lower development cost, quicker sales cycles—Make economic sense. Xsense.

It can be done. It has been done. Are you ready for the new paradigm? Have you adapted to the new generation of buyers? They are not looking for a roof over their heads, they want an exceptional experience, a connection to their new neighborhood, to their new social environment. 

They want it to be real.